7 BENEFITS OF HIRING AN SMM AGENCY Tips

Social media has become a widely adopted marketing strategy for many brands because of its ability to increase brand awareness, leads and traffic for companies who use it correctly. Once you do decide to begin incorporating social media into your marketing mix, the next question is whether to keep it in-house or outsource to a social media marketing agency. Here are 7 advantages to using an agency.

Saves Your Time - Social media is a time intensive strategy that involves constant content creation, distribution, monitoring, management and engagement. By hiring out to an agency, you obtain an entire team of professionals to manage your social media accounts, so that you have more time to focus on other business tasks.

Saves money - A small to medium sized business can easily employ a team of 1 - 3 full-time employees to carry out a social media strategy. That doesn't include the cost of software, graphic design fees and possible legal fees (for social contest rules) that a good social media strategy also requires. When you hire an agency to manage your social media efforts, you are getting their entire team, software and resources at a cost that is typically lower than it would cost to maintain an in-house team.

Experience - Agencies have a lot of experience with social media tools, strategy and campaigns across a variety of industries. This experience can save a lot of time and headache when taking on a new social media venture since agencies are already proficient with the channels, platforms and software involved in a social media strategy.  

Effective - Posting and engagement is only the tip of the iceberg when it comes to social media. It's the strategy behind the scenes that will ultimately determine whether your social media efforts are successful or not. Agencies look at your business from all angles and comprise a strategy that is based around your company, target market and your business goals to ensure its effectiveness.

Professional Content - When you outsource to an agency, you can rest assured that your content will be created and distributed by professionals. Not only is this important when it comes to your overall social media strategy, but is extremely important for your company's reputation. An insensitive post by a summer intern, or poorly handled customer service could quickly catapult into an instant HR mess.

Insight into Trends - Agencies are consistently following trends, leveraging new channels and testing new features so that they can utilize the best tools for your brand. The social media professionals at agencies are highly involved with every aspect of social media and are usually the first to find out about and test new features.

Peace of mind - Reliable agencies partake in legitimate and ethical strategies, so you don't have to worry about bans and lawsuits. There are always ways to cut corners, and if you're not careful you could end up with banned pages, search engine penalties and even legal battles. When you outsource to an agency, you can rest at ease knowing that your social media's success and viability are being conducted in the most ethical ways.

Source: http://goo.gl/cQHgh0