Here Are 8 Ways to Minimize Your Email Unsubscribe Rate Fast Way

What is a reasonable unsubscribe rate? If your list receives less than a 2% unsubscribe rate than that is typical for most industries. If your unsubscribe rate is higher, than it is time to rethink your email strategy.

Here are eight ways to minimize your unsubscribe rate and bolster your email marketing:

1. Supply original, quality content to your list.

Sharing quality content is an effective means of bringing value and trust to your audience. The emails sent to your list should serve a variety of purposes, one of which should be sharing content about your business, your service offerings, the industry or any relevant news or trends.

Become a trusted source of information on a topic overtime and subscribers will become accustomed to regular content from your business that is fun, informative, unique, educational or outstanding.

What type of content should a business send in their emails? Depending on your industry, it should be a variety of the following:

• Blog posts
• Contests
• Photos
• Videos
• Animated GIFs
• Podcasts
• Presentations
• Cartoons
• Event Info
• User generated content
• Memes
• Infographics
• Interviews

2. Experiment with frequency, do not over do it.

Set up a calendar to manage how frequently your business will be sending emails to your list. This is one of the most important aspects of your email strategy because it can have a tremendous effect on your open rates and unsubscribe rate. An email open rate determines how many people on an email list open a particular email, which is often impacted by when they receive it.

3. Segment your lists intelligently.

Segmenting an email list entails separating the subscribers into different groups based on their interests, location, company size, age, gender, education level, geography, job position, industry, purchase history or other distinctions.

By segmenting your email list accurately, the messaging sent to each customer is more personalized with the right context and is less likely to be irrelevant to their needs and interests. Assuring that emails sent to your customers provide the correct context is the difference between making a sale and losing subscribers from your list.

4. Survey unsubscribers for feedback.

When someone unsubscribes it is your last opportunity to speak with him or her directly, unless they subscribe again in the future. Set up a survey for when people do unsubscribe to poll them on why they decided to leave your list. The insights this information can offer could help prevent unsubscribes in the future. The ability to conduct a short survey is an option that most email platforms provide and it should certainly be utilized.

5. Consider message format choices.

Offering your email messages in HTML and plain text is important to give a variety of options to users using different email clients, browsers and mobile devices. Plain text emails are simple emails with no customization or formatting, while HTML formatted emails offer rich-text formatting that allows for different visual components.

6. Offer exclusive sales, offers, discounts or info.

Many people unsubscribe from email lists when they don’t find value from the emails they are receiving. To help ensure your company’s emails drive value to customers, offer exclusive access to contests, sales, offers, discounts and promotions. When the emails your customers receive become their source for all your latest sales and original offers, then it becomes more difficult to unsubscribe from your messaging.

7. Utilize an unsubscribe confirmation email.

 This email allows a customer to easily re-subscribe to your list and correct the accidental click of the unsubscribe button.

8. Simple and engaging subject lines.

Keep it short and simple by limiting your subject line to 28-39 characters for the highest click rates. Set the expectations for the email’s content right away for your subscribers to illustrate what is inside the email. To help draw emphasis, don’t be afraid to use all caps on an occasional word, the word ‘free’ or an exclamation point. Frame your subject line as a question by targeting the types of problems your customers or leads need answers for. Leverage localization in your subject line because once again, a strong context often results in stronger actions like an open of the email, click on a link or sale on your website.

Source: http://goo.gl/MBUPfT