Sunday, 8 February 2015
SEO Copywriting for Promoting Small Businesses Online
SEO is an indispensible part of the online world. The visibility of your website is the only thing that can get you business and to ensure that attention you have to make sure that you get search engine rankings that put your business as high up in the results as possible.
What is the best way to get that done?
Hiring SEO services for small businesses is the first step in ensuring that success.
Copywriting forms the most important part of optimizing a website for best results.
If you want to forgo SEO copywriting services, a few points to keep in mind for best results–
• Keyword selection – Research a lot regarding the most suitable keywords, test them and use them.
The keywords that you use are going to define the searches in which your website will gain visibility and you want to ensure that you get the right audience and not just the maximum audience.
• Keyword Optimization and Density – While it is desirable to use the keyword and its synonyms throughout the write-up, it should be done within a limit as excessive usage can backfire and your ratings may fall. Keyword stuffing also makes the text less interesting and hence, less popular.
Use keywords in the title, beginning of paragraphs and sub-titles for maximum impact.
• Interest and Readability – Even the sites that do not follow any rules of SEO consciously but put up amazing content that holds the attention of the readers stands to gain a lot.
If the content is unique, innovative and adds value to the user in some way, half the battle is won.
• Ensure adequate Length – An article that is barely 100 or two hundred words long, barely qualifies as an article and would not be able to say anything much. So for maximum benefit, it should atleast be 250-300 words and the longer and more informative it is, the higher will be the rankings.
• Go Bold – It is preferable to put the keywords in bold and italics as they attract more attention then and it is easier for the reader to tell what the content of the page is about in a glance.
But even in this, be careful to highlight just a word or two per page and not go over-board.
Source: http://bit.ly/1xOmyBk
What is the best way to get that done?
Hiring SEO services for small businesses is the first step in ensuring that success.
Copywriting forms the most important part of optimizing a website for best results.
If you want to forgo SEO copywriting services, a few points to keep in mind for best results–
• Keyword selection – Research a lot regarding the most suitable keywords, test them and use them.
The keywords that you use are going to define the searches in which your website will gain visibility and you want to ensure that you get the right audience and not just the maximum audience.
• Keyword Optimization and Density – While it is desirable to use the keyword and its synonyms throughout the write-up, it should be done within a limit as excessive usage can backfire and your ratings may fall. Keyword stuffing also makes the text less interesting and hence, less popular.
Use keywords in the title, beginning of paragraphs and sub-titles for maximum impact.
• Interest and Readability – Even the sites that do not follow any rules of SEO consciously but put up amazing content that holds the attention of the readers stands to gain a lot.
If the content is unique, innovative and adds value to the user in some way, half the battle is won.
• Ensure adequate Length – An article that is barely 100 or two hundred words long, barely qualifies as an article and would not be able to say anything much. So for maximum benefit, it should atleast be 250-300 words and the longer and more informative it is, the higher will be the rankings.
• Go Bold – It is preferable to put the keywords in bold and italics as they attract more attention then and it is easier for the reader to tell what the content of the page is about in a glance.
But even in this, be careful to highlight just a word or two per page and not go over-board.
Source: http://bit.ly/1xOmyBk
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